BMW 3-Series is set to maintain BMW

The BMW M3 has always been an iconic road car, that offers high performance and handling, all wrapped up in the subtle body shell of the BMW 3 series. With the launch of the very latest M3, known as the E90, BMW is hoping to further strengthen the reputation of this well known brand.

The new mid-life refresh of the fifth generation BMW 3-Series is set to maintain BMW as the number one manufacturer of premium cars. With its unsurpassed driving dynamics, executive class refinement and technological innovation, the BMW 3-Series has defined the compact executive segment since the first E21 model appeared in 1977. Its dominance is so strong that the compact executive segment has long been referred to as the BMW 3-Series class by its competitors. And this dominance makes the launch of any new BMW 3-Series an important event in the calendar of the car-buying public and motoring commentators alike.