the Mercedes B-Class will likely appeal

Beyond all of that, the B Class will be built with Mercedes' electronic stability program and come equipped with more standard features of any car in its class. Basically, the B Class would be about the size of a Rabbit with all the typical Mercedes gadgets and trim that Mercedes owners prefer. So, if the B Class were to sell in the U.S., most models would likely retail for around $25,000, which is well above the price of a fully loaded Golf.

For Dodge, the Hornet represents an answer to Scion and their line of youth oriented brands. While the Mercedes B-Class will likely appeal to VW and Nissan owners, the Hornet will target Scion owners as well as those inclined to purchase a Honda Element or other small, boxy vehicle. DaimlerChrysler, the owner of both Mercedes and Dodge, knows that the Hornet is necessary as the brand's current entry level vehicle, the Caliber, is too expensive to compete against the lowest priced cars from Japan and Korea. Considering that Chinese cars selling for $8500 or less will also be arriving soon, DaimlerChrysler must respond and respond quickly with the Hornet.

the Mercedes B-Class will likely appeal