Mazda MX-5 production hits 900,000 units

The Mazda MX-5 Miata has sold 900,000 units across the world since first being introduced at the Chicago Auto Show, which starts Feb. 11, back in 1989. Since its inception, it has sold 389,000 units in the United States.

The first-generation MX-5 Miata (1990-1997 model years) was equipped with a 1.6-liter, inline four-cylinder engine that produced 116 horsepower and 100 lb-ft (135 Nm) of torque. A removable hardtop was optional and initial color choices were red, white and blue. The starting price back then was of $14,000.

A redesigned second-generation model was unveiled at the Tokyo Motor Show in 1997 (model years 1999-2005 – there was no 1998 model-year car) and the third generation model was introduced at the Geneva International Motor Show in 2005 (model years 2006-present).

The current-generation MX-5 Miata is equipped with an MZR-series 2.0-liter, inline four-cylinder engine, producing 167 horsepower (158 for automatic transmission) and delivers 140 lb-ft (190 Nm) of torque. The soft-topped Sport model starts at $23,110 with top-level, Power Retractable Hard Top Grand Touring models starting at $28,550.





Press Release

900,000th Mazda MX-5 to Set New Guinness World Record

- MX-5 reaffirms its position as the world's favorite lightweight, open-top, two-seat sports car -


HIROSHIMA, Japan-Total production of Mazda Motor Corporation's MX-5 sports car (known as the Mazda Roadster in Japan) reached 900,000 units on February 4, 2011. This significant milestone was achieved 21 years and 10 months after mass production of the first-generation MX-5 commenced in April 1989. The MX-5 was initially certified by Guinness World Records as the world's "Best selling two-seat sports car" when production reached 531,890 units in May 2000. Guinness updated the record when production passed 700,000 and, later, 800,000 units. Currently, Mazda is reapplying to Guinness World Records to have the record updated to 900,000 units.

During the 1960s and 1970s, numerous lightweight and fun-to-drive sports cars offered nimble handling and free-spirited open-air motoring. In the 1980s, Mazda decided to resurrect this spirit with a new roadster for the modern age. Using the latest engineering techniques, Mazda developed the MX-5 and announced it in February 1989 as a reminder that driving could still be fun despite ever-stricter safety and quality standards. To this day, the MX-5 remains the longest enduring nameplate in Mazda's global lineup.

Nobuhiro Yamamoto, program manager of the current MX-5, said, "Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades. Its enduring success is due to the strong support it enjoys from MX-5 fans around the world. Going forward, I will strive to keep the MX-5's spirit alive while evolving it into a car that will be loved by even more people."

Mazda's senior managing executive officer in charge of development, Seita Kanai, said, "More than 20 years have passed since the first-generation Mazda MX-5 was born. During this time, society and vehicles themselves have changed significantly. Responding to environmental issues and the depletion of the Earth's natural resources has become increasingly important for all automakers. As part of its environmental efforts, Mazda announced its new SKYACTIV technologies last year. Currently, we are pushing forward with development of future products that will incorporate these technologies. Many of the elements that go into our SKYACTIV technologies, such as comprehensive weight reduction, grew from the long years of development work that have gone into the MX-5. Indeed, the guiding principle behind the SKYACTIV technologies - to build cars that are fun to drive - is perfectly embodied by the MX-5."

"As we head toward the next production milestone of one million units," Kanai continued, "Mazda is committed to further evolving the MX-5. We will refine its fun-to-drive character and further enhance its environmental and safety capabilities. As Mazda passes its 91st birthday, we are turning our sights toward our 100th anniversary. In the years ahead, we will continue to cherish the MX-5, alongside its loyal fan base, as the symbol of the Mazda brand."

Geneva Debut: 2011 Honda Accord Facelift

Honda has announced plans to introduce the facelifted 2011 Accord (Euro-spec) at the Geneva Motor Show.

The refined 148 bhp 2.2 litre i-DTEC diesel engine offers improved fuel economy and emissions, coupled either to a 6-speed manual or automatic transmission. Other changes that improve CO2 emissions and fuel economy include a host of underbody aerodynamic aids, including a larger front air dam, underfloor and a rear subframe cover.

Inside there have been a few titivates going on, with dark silver panels and shiny silver grips for the handles and handbrake. New seat materials and linings appear on the ES, and both ES and EX get pretty blue footwell lights.

The 2011 Honda Accord is scheduled to start arriving at European dealerships in April.




Press Release

The New Honda Accord Debuts at Geneva

The revised Honda Accord sedan and Tourer models will make their debut at the Geneva Motor Show in March. Both cars receive a host of changes with the styling, emissions, ride and handling all enhanced for 2011.

Summary of Changes:

• Revised exterior styling
• Detail changes to interior finishes
• Improvements to emissions and economy on all engines
• 138 g/km 2.2 i-DTEC introduced
• Ride and handling improvements for all models
• Auto High-Beam Support System and Active Cornering Lights debut on Accord
• 180 PS Type S model now available across Europe with bespoke interior and exterior styling

Exterior Design
Both the sedan and Tourer have benefitted from small but noticeable changes to the head lights and bumpers to complement the changes under the skin. The head lights have been given a cleaner, crisper appearance with the previously amber indicators now in a clear finish. On top grade cars the lights are now bi-xenon and feature Active Cornering Lights to improve night time visibility. The grille has been subtly remodelled with the two central spars finished in the same chrome material as the outer grille, for a sportier look. The cooling duct and fog light recesses on all models have been re-profiled with the taper of these areas given a more aggressive line, giving the car a more planted appearance.

The rear of the sedan model has been subtly enhanced with the rear lights having a light red finish for the reversing light and indicators to match that of the fog light, giving a balance to the rear styling. The exclusive styling of the sedan is rounded off with a light chrome garnish above the rear licence plate on most models and a dark chrome finish on Type S grade cars. The new exterior design cues are finished off with three new colours consisting of Alabaster Silver, Graphite Lustre and Celestial Blue Pearl added to the line up.

Interior Design
The exterior styling changes have been complemented by a number of subtle changes to the interior with most grades having new seat materials and door linings, changing the ambience of the cabin. Type S models have exclusive half leather, seats in a dark grey finish and a black head lining to further distinguish the top grade. The metal-look finish interior trim that covers the hand brake, gear lever surround, steering wheel garnish, door inlays, with a red background and sweeps up across the centre of the dash is now in a darker hue, to complement the new interior fabrics. The footwells of the majority of models are now illuminated blue if the headlights are on and red on Type S models.

Fuel Economy and Emission Improvements
The refined 2.2 litre 150 PS i-DTEC diesel engine has had internal frictional losses reduced to improve fuel economy and emissions. The result of these changes is an 9 g/km drop in CO2 emissions for the sedan with the 6-speed manual transmission and an 11 g/km reduction for the automatic variant. These internal changes have been combined with a host of underbody aerodynamic aids, including a larger front air dam, underfloor and a rear subframe cover Honda's engineers have also put effort into reducing the frictional losses in the wheels and tyres with low friction wheel bearings and reduced rolling resistance tyres. Accords equipped with Automatic transmission have also benefitted from minimised frictional losses in the gearbox and optimised ratios to improve economy and emissions.

Quieter Cabin
The already impressive NVH performance of the current Accord has been further improved with the adoption of higher density foam in the under bonnet and dashboard areas. The underfloor noise insulation has also been revised and teamed with additional sound deadening shields on the DPF and exhaust manifold cover of the diesel engine. The suite of noise reductions techniques is completed with a small 0.9 mm increase in the thickness of the rear window glass, improving the rear passenger experience.

Chassis
Engineers from Japan worked with their counterparts in Germany and the UK to further refine the dampers of the Accord Tourer and sedan for the vast range of road conditions found in Europe. Detailed refinement of the dual mode dampers has given improvement in both high speed stability for highway driving and a significant improvement in ride quality, even over poor road surfaces.

Active Cornering Lights
One of the most visible changes to the top of the range Accords is the addition of Active Cornering Lights, which provide enhanced illumination when the vehicle is turning. Additional lights units have been subtly integrated into the existing lights units, casting all of their light to the side of the vehicle to help the driver in low visibility conditions. The light unit on the relevant side will be illuminated when the driver activates the indicators in that direction or turns the steering wheel more than 90 degrees. When the vehicle is in reverse, both lights will be activated to give a good view to either side of the driver.

High-Beam Support System
Another new lighting technology for Honda is the High Beam Support system, which is fitted on vehicles with the bi-xenon headlights. This system is controlled by a CMOS camera fitted to the windscreen in the area of the driver rear view mirror. The camera detects oncoming headlights or the taillights of a vehicle in front and automatically dips the headlights onto their normal setting if they are on high-beam. This allows the driver to fully concentrate on the road conditions, without having to manually control the high-beam setting.

The new Accord goes on sale across Europe from April this year.

Nissan Leaf Wins Award For European Car Of The Year

Nissan Leaf takes away the title of European Car of the Year leaving behind all other hatchbacks and saloons standing in line.

Nissan Leaf is based on a high end technology base which is the major reason behind its superior performance making it the best in class option. The car is powered by a 120 bhp electric motor along with efficient lithium-ion batteries. With these strong figures, the car becomes capable of reaching the top speed of 145 kph and on one charge and can smoothly travel a distance of 175Km. The car not only considers the environment factor but also assures superior comfort to the users and that is the major reason why Nissan Leaf was able to beat top car models and grab the graceful title of European Car Of the Year. It comes with parking camera, advanced telematics, air conditioning system etc.





Press Release

100% ELECTRIC NISSAN LEAF PICKS UP EUROPEAN CAR OF THE YEAR 2011 TROPHY


The trophy recognizing the revolutionary Nissan LEAF as Europe's Car of The Year 2011 was handed over to Nissan Motor Co.'s President and CEO Carlos Ghosn in a special ceremony at the Pavillion Gabriel in Paris.

To win the award, the 58 CoTY members - leading motoring journalists from 23 European countries - placed Nissan LEAF ahead of six conventional new cars on the shortlist. It is the first time in CoTY's 48-year history that the annual award has been won by an electric vehicle.

"I am convinced that we will see other electric cars named Car of the Year in the future. But when we do, we must always remember that only one can be the first. And that is why Nissan LEAF Car of the Year 2011 is - and will remain - so very special," said Håkan Matson, president of the CoTY jury, speaking at the ceremony.

"It is a great honor for Nissan LEAF to be recognized as the European Car of the Year - the first all-electric car to receive this distinction. Like previous Car of the Year winners, Nissan LEAF is an appealing, competitive car, with no compromise on style, features, safety, performance or handling. Yet it stands apart as an innovative car that reflects a clear vision of the future of transportation - a vision of sustainable mobility," said Ghosn after receiving the trophy.

Nissan LEAF is powered by an in-house developed compact electric motor and inverter in the front of the car driving the front wheels. The AC motor develops 80 kW of power and 280 Nm of torque, enough for a maximum speed of 145 km/h (90 mph). The electric motor is powered by an advanced laminated lithium-ion battery with a power output of more than 90 kW. Developed by the Automotive Energy Supply Corporation (AESC), a joint venture between Nissan and electronics giant NEC Corp., the breakthrough battery has the capacity to store twice as much energy as the previous generation battery.

The zero-emission car is fully equipped with features such as regenerating braking, air conditioning, satellite navigation and a parking camera. Innovative smart phone connectivity will allow an owner to heat or cool the interior of the car remotely via a mobile phone. The single option is a solar panel mounted in the rear spoiler.

Pre-orders for Nissan LEAF have reached more than 27,000 units globally. The zero-emission car is currently built in Japan, but will also be manufactured in the United States and United Kingdom when new manufacturing facilities there open in late 2012 and early 2013 respectively. Deliveries to individual customers in Japan and the US began in December. In Europe, deliveries will start shortly to Portugal, the Republic of Ireland, the United Kingdom and the Netherlands followed by more markets later in the year.

The Renault-Nissan Alliance aims to be a global leader in zero-emission mobility and is taking a comprehensive approach encompassing both the product and the infrastructure required to support the mass marketing of electric vehicles. To date, the Alliance has entered into more than 90 partnerships with governments, municipal authorities and companies worldwide to prepare the markets and infrastructure for the successful adoption of electric vehicles.

* The current version of the coveted marble trophy, introduced in 2004, was created by Emmanuel Zurini, a French artist famous for his automotive sculptures. Zurini was a leading Grand Prix photographer in the 1960s before turning to sculpture in 1975. It is the third specially created trophy in the history of the Award.

Nissan has won the CoTY award before. In 1993, the Micra became the first Japanese-badged car to win the accolade and started Europe's love affair with the little car that continues today with the recent launch of the latest generation Micra in late 2010.

Mazda Minagi Concept

Mazda is primed and ready to go to the Geneva Motor Show with their latest concept, called Minagi.

The new model will be one of the first Mazdas to use the brand’s newest design language, Kodo, which was previewed on the Shinari concept. This new language means “soul of motion,” and should not be confused with the alien from The Simpsons, Kodos. (For starters, Kodo is Japanese, while Kodos is from Rigel VII.) The sketches show a nice evolution of Mazda’s basic crossover silhouette, as well as the disappearance of the controversial smiley-face grille.

The Minagi is a showcase of Mazda’s Skyactiv technologies, the brand’s designation for its new engine, transmission and safety packages. Mazda will show some Skyactiv hardware in Geneva, including a direct-injection gasoline engine, a clean turbocharged diesel and two transmissions.

Despite being labeled as a concept, the company hinted the Minagi "is the forerunner to the launch of Mazda's upcoming next-generation products." This seems to imply we could be looking at Mazda's version of the Ford Vertrek concept, which will go into production, possibly as the CX-5, to the replace the current Escape and Kuga.




Press Release

Mazda MINAGI Concept to Showcase Mazda's All-new SKYACTIV Technologies and KODO Design at the Geneva Motor Show

HIROSHIMA, Japan-Mazda Motor Corporation will showcase the world premiere of its new MINAGI compact crossover SUV concept car during the press days of the 2011 Geneva motor show, which is being held from March 1-13, 2011. The Mazda MINAGI concept fully embraces Mazda's new SKYACTIV technologies and its new design theme, KODO - Soul of Motion. The exciting MINAGI concept is the forerunner to the launch of Mazda's upcoming next-generation products and symbolizes the evolution of the Mazda brand as it begins a new era.

The Mazda MINAGI is a compact crossover SUV concept that combines Mazda's SKYACTIV technologies - which represent the harmony between driving pleasure and outstanding environmental and safety performance - with emotional KODO design that communicates pent-up energy bursting with vitality as the vehicle nimbly navigates a sprawling urban cityscape. Fully introducing SKYACTIV technologies throughout, MINAGI is equipped with a SKYACTIV engine and SKYACTIV transmission fitted to a SKYACTIV-Body and chassis that merge comprehensive weight reduction with the assurance of ample safety features.

Mazda's stand at the Geneva show will also feature new SKYACTIV technology exhibits and the Mazda SHINARI design concept car, among a wide range of products.

Officially titled the 81e Salon International de l'Auto de Genève, the show's press days are March 1 and 2, and the public days are March 3-13, 2011. Mazda will hold a press conference on Tuesday, March 1.

Lexus at the 2011 Tokyo Auto Salon

Lexus hasn’t been spared from the tuning scene with some uniquely tuned cars on display at the 2011 Tokyo Auto Salon.

Even though its public launch is still a few months away, the new 2011 Lexus CT 200h was revealed in special F-Sport guise, with an array of sporting accessories including alloy wheels, a body kit by Modellista and Recaro sports seats.